5 bio suggestions:
Bio tips
- Keep it concise — 150 chars for Instagram, 160 for Twitter
- Include a clear call-to-action (DM, visit site, book a call)
- Use keywords people search to find you
- Update quarterly as your focus shifts
What makes a great bio?
Your bio is your digital handshake. Before visitors check your posts, they read your bio. A strong one answers three things in five seconds: what you do, who you help, and why they should follow.
The best bios are specific, not generic. "Brand designer for early-stage startups" beats "creative professional" every time. Add a personal detail or credential, then close with a CTA.
Bio limits by platform
| Platform | Limit | Focus | CTA? |
|---|---|---|---|
| 150 chars | Personality, visuals | Yes (link in bio) | |
| Twitter / X | 160 chars | Expertise, credibility | Optional |
| 2,600 chars | Experience, goals | Very important | |
| TikTok | 80 chars | Fun, entertainment | Yes |
| Facebook Page | Unlimited | Brand story, mission | Yes |
Four bio formulas that work
Direct: "[Profession] helping [audience] achieve [outcome]. [Unique fact]. [CTA]"
Personal: "I [what you do] + [for whom] + [why it matters]. [Fun personal fact]."
Piped: "[Adjective] [profession] | [value prop] | [personal fact] | [CTA]"
Background builder: "[Current role] at [company]. Former [background]. Passionate about [topic]. [Link]"
Frequently asked questions
How often should I update my bio?
Should I use the same bio on every platform?
Do keywords in bios help with search?
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