Basic Info
Content
Engagement
Visuals
Local SEO tips
- Consistency is everything: your business name, address, and phone (NAP) must be identical across your website, GBP, and every directory listing.
- Reviews are the #1 local ranking factor after proximity and relevance — aim to collect at least 1–2 new reviews per month through follow-up emails or in-person requests.
- Google Posts expire after 7 days — schedule a weekly post with a current offer, update, or event to keep your profile active and signal freshness to Google.
- Upload photos regularly, not just at setup. Profiles with 100+ photos receive significantly more views and direction requests than those with fewer.
Why your Google Business Profile is your most important local asset
For local businesses, the Google Business Profile (formerly Google My Business) is often the first thing a potential customer sees. A fully optimised profile can appear in the Local Pack — the map results shown above organic listings — capturing clicks before a user even reaches your website.
Google's local ranking algorithm uses three key signals: relevance (does your profile match the search?), distance (how close are you to the searcher?), and prominence (how well-known is your business based on reviews and activity?). This checklist targets all three.
Frequently asked questions
How does GBP affect local rankings?
Google uses your GBP data as a primary signal for local search rankings. A complete, active profile with accurate categories, regular posts, and high-quality reviews tells Google your business is legitimate and relevant — directly increasing your chances of appearing in the Local Pack for relevant searches.
How often should I post on GBP?
At minimum, once per week. Google Posts expire after 7 days, so weekly posting keeps your profile looking active. Posts can highlight offers, events, new products, or simply share updates. Consistency matters more than frequency — a reliable weekly post outperforms sporadic bursts.
How do I get more Google reviews?
The most effective method is simply asking — in person after a positive experience, via follow-up email, or through a QR code at your premises. You can find your direct review link in your GBP dashboard under "Ask for reviews." Never incentivise reviews or use review-gating tactics, as these violate Google's policies.
Grow your local presence with Claipot
From generating weekly Google Posts to drafting review responses, Claipot's AI tools help local businesses stay active and competitive without the manual effort.
Try Claipot free