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AI Generator

Hashtag Generator

Generate a curated mix of broad, mid-tier, and niche hashtags to maximise your content's reach.

Hashtag strategy tips

  • Mix broad (#fitness), mid-tier (#homeGymLife), and niche (#fitnessmom) tags
  • Avoid banned or overused hashtags — Instagram may suppress them
  • Rotate your hashtag sets to avoid appearing spammy
  • Research competitor hashtags in your niche for new ideas

The 3-tier hashtag strategy

Using only massive hashtags (#love, #fitness) means your post competes with hundreds of millions of others and quickly gets buried. Using only tiny niche hashtags means barely anyone sees it. The winning approach uses all three tiers:

Broad (1M+ posts): Appears in explore pages, high competition, quick burial. Use 2–3 for discovery potential. Examples: #fitness, #travel, #marketing

Mid-tier (100K–1M posts): The sweet spot for most accounts. Real reach with manageable competition. Use 5–8 here. Examples: #homeWorkout, #soloTraveler, #contentMarketing

Niche (<100K posts): Community-specific, lower competition, higher engagement rates. Use 4–8. Examples: #femaleFounders, #vanlifeDog, #b2bsaas

Platform differences

PlatformIdeal countPlacementWeight
Instagram5–10Caption or first commentHigh for discovery
TikTok3–5Caption onlyMedium, trends matter more
Twitter / X1–2End of tweetLow — use for trending only
LinkedIn3–5End of postMedium, professional topics

Frequently asked questions

Are 30 hashtags still the best strategy on Instagram?
No. Instagram's own guidance shifted to recommending 3–5 relevant hashtags. More isn't better — relevance is. Spamming 30 irrelevant hashtags can actually reduce distribution.
Should I put hashtags in the caption or first comment?
Both approaches perform similarly for reach. Putting them in the first comment keeps captions cleaner, which is better for readability. Many creators prefer this aesthetic choice.
Do the same hashtags work for every post?
No — tailor hashtags to each post's specific content. Using an identical set every post is a spam signal. Keep a bank of 50–100 relevant hashtags and rotate them.

Automate your hashtag strategy

Claipot can generate, schedule, and optimise your entire content calendar — hashtags, captions, and all.

Try Claipot free